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Chelsea announces new front shirt sponsors

Chelsea Football Club has officially unveiled a significant multi-year global collaboration with industrial AI company IFS, which will take on the role of Principal Partner. This partnership will see IFS’s branding prominently displayed on the front of both the men’s and women’s team jerseys for the remainder of the 2025/26 season, marking a new chapter in the club’s commitment to innovation and technology in sports.

The Blues made the announcement on its official website on Friday, February 20, 2026 as they confirmed that IFS will be on the front shirt until the end of the 2025/26 season. According to reports from Chelsea, the shirt sponsor will be on both the men’s and women’s teams.

Liam Rosenior’s side will wear the new shirts for their Premier League match against Burnley on Saturday and Sonia Bompastor’s team will do the same against Manchester United in Sunday’s Women’s FA Cup clash.

Chelsea described the agreement as a “multi-year global partnership” but did not confirm if IFS would continue to be the team’s main kit sponsor beyond the end of the current campaign. The Blues will wear the new shirts for their Premier League match against Burnley on Saturday and Sonia Bompastor’s team will do the same against Manchester United in Sunday’s Women’s FA Cup clash.

When last did Chelsea play without a Shirt sponsor?

Chelsea last played without a front-of-shirt sponsor for a very long period during recent seasons.

2023–24 season: Chelsea started the campaign with no front shirt sponsor, before eventually agreeing a deal with Infinite Athlete later in the season.

2024–25 season: They again went most of the season with plain shirts, only agreeing a short-term deal with DAMAC Properties very late (around April–May 2025).

2025–26 season: Chelsea began the season without a front shirt sponsor, making it the third consecutive season starting with a blank front.

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