Big Brother Naija ‘level up’ winner, Ijeoma Josephina Otabor, better known as Phyna, has disclosed how her relationships with brands have suffered as a result of social media controversies.

The Big Brother Naija “Level Up” winner said that because of her constant disputes with both critics and colleagues, she has lost a total of 17 ambassadorial deals.

Phyna revealed this information in an interview with her colleague, Doyinsola David, on a recent edition of her podcast, Doyin’s Corner.

She said that because of the bad public impression of her—that is, people believing she is abusive—one specific company rejected collaborating with her.

The company’s stance followed reports that Phyna had given her ex-boyfriend Groovy a slap for allegedly going behind her back to get a deal that was intended for the two of them.

Phyna stated that the majority of unfavourable reports from bloggers contributed to the dent that her image has suffered.

She said:

“Two weeks ago, my manager and I did a calculation of how many deals I lost last year till now. We counted 17 deals.

I am aware of a big brand that told me their reason for not working with me is because I am an abuser. They said they can’t work with an abuser, and this was coming during that period that bloggers said I slapped someone.”

Watch her speak below.


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